Digitizing Body-in-White Development at SEAT with MAS Synera
SEAT's BIW engineers on running agents for simulation, costing, and CO2 analysis in production
What you will learn
From sequential development to agentic workflows: What SEAT built and presented at CDFAM Barcelona
Recorded at CDFAM Barcelona in April 2026, this session follows SEAT's Body-In-White engineering team as they walk through the automation work they've been running in production with Synera. Juan de Dios Escribano Felguera from SEAT covers the real development and organizational challenges of moving from sequential BIW processes to agentic workflows and Tillman Steininger from Synera explains the platform architecture that makes it possible. You'll hear how a team of agents cut one step of that process (a two-hour task) down to five minutes, and how, applied across the full BIW workflow, that same automation approach took the end-to-end process from around 42 hours to about one hour. You'll also see how the agents handle simulation runs, flag manufacturability issues, and report back automatically, and why breaking cross-functional silos and protecting institutional knowledge across job rotations turned out to be as load-bearing as the technology itself.
Key takeaways:
- Agentic AI in BIW development is already in production at SEAT, with measurable time reductions across simulation, costing, and CO2 analysis workflows
- Moving from sequential to agentic development requires organizational groundwork, silo-breaking and knowledge retention, not just technical implementation
- Applied end-to-end, that same agentic approach took SEAT's full BIW process from roughly 42 hours to about one hour with the two-hour-to-five-minute win above being just one step inside that larger workflow
- Rule-based automation underneath the AI layer keeps outputs exact and removes hallucination risk from engineering-critical tasks
Who is this recording for?
- BIW, simulation, and structures engineers at automotive OEMs and Tier 1 suppliers
- Engineering managers and digital transformation leads evaluating agentic AI for vehicle development workflows
Watch the recording using the player on the right.
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Our partner
SEAT
Change needs drivers and SEAT S.A. is steering the future of mobility. As the only company in Spain that designs, develops, manufactures, and markets cars, SEAT S.A. is a cornerstone of the nation’s automotive industry and the driving force behind its electrification. As the company undertakes the biggest transformation in its 75-year history, SEAT S.A. is turning Spain into a European hub for electric vehicles. Through the Future: Fast Forward project, and in collaboration with the Volkswagen Group, PowerCo, and other partners, the company has invested €10 billion into the country’s electrification. The company is also leading the Electric Urban Car project for the Volkswagen Group’s Brand Group Core and will begin producing 100% electric vehicles, including the CUPRA Raval, at its Martorell plant from 2026.